This is the first time that Jiang Liang has used an MNC agency.
HEADLINES: Chinese automaker picks FCB for product launch
Jiang Liang Motors has appointed FCB to develop a fully-integrated communications platform to promote the automaker's new sports utility vehicle, Landwind. FCB Greater China chairman and CEO, Gary Tse, said: "The scope of work includes research communications strategies - creative, media and PR - and combining them to produce an integrated campaign to sell the Landwind in China.
