HEADLINES: China detergent brand picks Grey as its first agency

<p>Grey Worldwide and its media arm MediaCom have won the </p><p>multi-million dollar branding and advertising assignment for Guangzhou </p><p>Libai, one of the biggest detergent brands in China. Guangzhou Libai was </p><p>set up seven years ago. Grey's appointment marks the first time the </p><p>consumer goods company has hired an advertising agency. Marketing </p><p>communications work was previously handled by in-house. Grey and </p><p>MediaCom won the account in a competitive pitch involving both </p><p>multinational and local agencies. </p><p><BR><BR> </p>