HEADLINES: Carat wins US$3m consolidated Heisong account
Taiwan's oldest beverage company, Heisong, has appointed Carat as agency of record for its US$3 million account. Heisong had previously used a number of agencies but decided to consolidate the media brief late last year when it invited Carat and H&Y (Hakuhodo & Yang) to pitch. United Advertising, Batey Taiwan and H&Y retain their respective creative assignments.
