HEADLINES: Carat Australia lands US$8 million P&O account

Cruise liner specialists P&O has awarded its US$8 million media account to Carat Australia, covering all media for P&O South Pacific, Alaska/Caribbean/Europe and World cruises. The previous incumbent was Zenith, which had handled media for P&O for 17 years. The creative account remains with Holbosch, which has been P&O's ad agency for the last 18 years.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now