HEADLINES: Caltex realigns with DY&R and Mediaedge:CIA in Asia
Caltex has awarded its US$8 million creative and media assignments regionally to DY&R and Media-edge:CIA respectively. The move was part of a global review by parent Chevron Texaco, which included the Caltex account, covering the Middle East and Africa as well as Asia and Australasia. The pitch mainly involved Y&R against the incumbent McCann-Erickson on the creative side and Media-edge:CIA against Universal McCann in media.
