HEADLINES: Cadillac China gears for new roll out with Burnett

Shanghai GM (SGM) has tapped Leo Burnett to handle its Cadillac China business following a six-month-long pitch, sources said. The appointment is a precursor to SGM gearing up for a roll-out of the Cadillac line for a head-on assault of the premium segment. Burnett's subsidiary, Chemistry, holds the Cadillac account in the US.