High-performance computing technology company SGI has named Leo
Burnett as its advertising agency for Asia-Pacific.
The appointment is seen as significant because McCann-Erickson is SGI's
worldwide agency for creative and media.
Meanwhile, Burnett Taiwan has won the Chung Hwa Telecom account
following a five-way pitch.
This is the first time Chung Hwa has appointed an international agency
to handle its advertising brief.
Chung Hwa is Taiwan's oldest telecom company, and Burnett's task is to
rejuvenate the brand in the face of stiffening competition following the
1997 deregulation of the island's rapidly-growing telecommunications
market.
