BBDO/Guerrero Ortega has won four new accounts, worth about
USdollars 4 million, in quick succession in the Philippines.
The agency's most high-profile win was the Microsoft consumer account, a
piece of business it was awarded following a pitch against Leo Burnett,
McCann-Erickson and Creative Partners.
BBDO also beat out Campaigns & Grey and Lowe Lintas & Partners to take
General Milling's Kaffe de Oro Coffee and Granny Goose Chips brands.
The agency now handles all Master Foods confectionary brands in the
Philippines after it was tapped to work on M&M's. In addition, the
Worldwide Fund for Nature selected BBDO as its agency in favour of
incumbent O&M.
Nike kicks off B2B Singapore venture Nike Southeast Asia has launched a
B2B corporate gift initiative in Singapore, teaming up with 141 to
introduce a catalogue featuring the label's latest designs in sports
watches, golf accessories and travel bags.
This initiative was targeted at the CEOs of MNCs and other corporate
gift buyers. Nike SEA business development manager Laurence Boulet said:
"The challenge of Nike's first B2B gift catalogue was to put out a
comprehensive yet reader-friendly format that would appeal to a
corporate audience, while also expressing Nike's energy and creativity."
Along with the striking catalogue, 141 Singapore also developed gift
boxes, cards, wrappers and other packaging details. The campaign to
market its corporate range is one of several new business opportunities
that Nike SEA has identified and will develop across the region in 2001.
