HEADLINES: BBDO lands four tasks in Philippines

<p>BBDO/Guerrero Ortega has won four new accounts, worth about </p><p>USdollars 4 million, in quick succession in the Philippines. </p><p><BR><BR> </p><p>The agency's most high-profile win was the Microsoft consumer account, a </p><p>piece of business it was awarded following a pitch against Leo Burnett, </p><p>McCann-Erickson and Creative Partners. </p><p><BR><BR> </p><p>BBDO also beat out Campaigns & Grey and Lowe Lintas & Partners to take </p><p>General Milling's Kaffe de Oro Coffee and Granny Goose Chips brands. </p><p><BR><BR> </p><p>The agency now handles all Master Foods confectionary brands in the </p><p>Philippines after it was tapped to work on M&M's. In addition, the </p><p>Worldwide Fund for Nature selected BBDO as its agency in favour of </p><p>incumbent O&M. </p><p><BR><BR> </p><p>Nike kicks off B2B Singapore venture Nike Southeast Asia has launched a </p><p>B2B corporate gift initiative in Singapore, teaming up with 141 to </p><p>introduce a catalogue featuring the label's latest designs in sports </p><p>watches, golf accessories and travel bags. </p><p><BR><BR> </p><p>This initiative was targeted at the CEOs of MNCs and other corporate </p><p>gift buyers. Nike SEA business development manager Laurence Boulet said: </p><p>"The challenge of Nike's first B2B gift catalogue was to put out a </p><p>comprehensive yet reader-friendly format that would appeal to a </p><p>corporate audience, while also expressing Nike's energy and creativity." </p><p>Along with the striking catalogue, 141 Singapore also developed gift </p><p>boxes, cards, wrappers and other packaging details. The campaign to </p><p>market its corporate range is one of several new business opportunities </p><p>that Nike SEA has identified and will develop across the region in 2001. </p><p><BR><BR> </p>