TBWA and BBDO Asia offices are hoping to get more of the Mars business after the agencies' US offices picked up accounts that were until recently serviced by D'Arcy. TBWA regional chairman, Keith Smith, said: "We are hoping to meet with them (Mars) in the near future to talk about our Asia-Pacific network. At the same time, BBDO Asia-Pacific deputy chairman, Tom Kao, said: "We are very keen to extend our relationship with Mars. We will be making presentations and having discussions with them here in this region and in the United States."
by | 05/31/2002
Most read
WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals
Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff
Unilever appoints influencer agency for global food business
Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people
How Hyrox built a $130 million brand by turning fitness into a marketing engine
The Trade Desk says Omnicom audits ‘have not identified any issues’
Related Articles