HEADLINES: BBC strengthens brand with joint TV and radio ads

Television news channel, BBC World, has joined forces with its radio counterpart, BBC World Service, to strengthen its core brand values among international business decision-makers. The 'Demand a Broader View' campaign - running at major Asian and European airports and published in international publications - highlights the BBC's global presence and reminds people that one of its cornerstones is its policy of covering the news impartially.