HEADLINES: Batey dominates 4As Creative Awards in Taiwan
Batey Ads Taiwan was the overall winner of the 4As Creative Awards held this month in Taipei. It won three golds for 'best print' ad for Mitsubishi Savrin, 'best art direction' and best series' for print work for ESPN. The agency also picked up two silvers and four bronzes. The gold for 'best TV commercial' went to Results for its work for Lungyan Mortuary, and the gold for radio went to J. Walter Thompson for client Jianhushan Amusement Park. Saatchi & Saatchi swept the outdoor category, taking the gold, silver and bronze for work for Discovery Channel and the launch of Next Magazine. Ogilvy & Mather dominated copywriting, gathering up the gold, silver and bronze for work for 7-Eleven and Left Bank coffee.