HEADLINES: Bankard plans relaunch after a two-year hiatus

Bankard Philippines has chosen DDB to develop a campaign to increase its market share and raise the cardholder subscriber base, following a multi-agency pitch that included the incumbent, Basic Advertising. Bankard put the account up for pitch to gain fresh ideas as part of a move to relaunch the brand after two years of marketing inactivity, according to DDB Philippines chief operating officer, Roy Santiago.