HEADLINES: Bankard invests in brand revival with DDB's help
Bankard has awarded its 30 million pesos Bankard Visa/Mastercard and JCB price card business (US$600,000) to DDB Philippines following a five-agency pitch. Incumbent Basic Advertising did not take part in the pitch. Sources said the brief was to create a campaign to resurrect the Bankard brand now that it has international acceptance following tie-ups with Visa and Mastercard.
