HEADLINES: Aussie eyewear manufacturer chooses Carat
Carat Australia has won the media business for OPSM, Australia's largest eyewear manufacturer. The account, previously with MindShare, is understood to bill around A$4 million (about US$2.4 million). The win follows Carat Australia's appointment last month to the estimated A$20 million media assignment for insurance group IAG. Work on the OPSM account is due to begin in July, while Carat will take over the reins from ZenithMedia on the IAG account next month.