HEADLINES: Asatsu snatches Taiwan Tourism Bureau account

<p>United Asatsu has won the NT$200 million (about US$6 </p><p>million) Taiwan Tourism Bureau account and the agency's brief is to </p><p>focus its efforts on the Japanese market, the source of one-third of the </p><p>island's arrivals. </p><p><BR><BR> </p><p>The bureau's international division deputy director Bruce Lin said </p><p>Asatsu won by "unanimous consensus" of the multi-disciplinary panel of </p><p>judges. </p><p><BR><BR> </p><p>Nine agencies pitched for the account and the shortlisted shops included </p><p>McCann-Erickson, Saatchi & Saatchi, United Advertising and Everbeauty. </p><p><BR><BR> </p>

by | 09/14/2001

United Asatsu has won the NT$200 million (about US$6

million) Taiwan Tourism Bureau account and the agency's brief is to

focus its efforts on the Japanese market, the source of one-third of the

island's arrivals.

The bureau's international division deputy director Bruce Lin said

Asatsu won by "unanimous consensus" of the multi-disciplinary panel of

judges.

Nine agencies pitched for the account and the shortlisted shops included

McCann-Erickson, Saatchi & Saatchi, United Advertising and Everbeauty.