HEADLINES: Amway links China ads to Olympic sponsorship

Global home and personal care company Amway has launched a China-wide campaign to promote its vitamin and nutritional supplement brand Nutrilite as part of a broader initiative to leverage its position as the sole nutritional supplement sponsor for the Chinese team taking part in the Athens Olympics next year. Two TVCs, which reinforce Amway's core positioning of 'Best of nature. Best of science' began airing this month. An Olympic version will be screened next July.