HEADLINES: Agip taps Burnett for Indonesia motor oil brief
Agip has tasked Leo Burnett Kreasindo and Starcom with the job of building its motor oil brand in Indonesia. The move comes as Agip attempts to increase its profile amid growing competition from premium brands Castrol and Shell and mid-range products such as Top One. Agip will position its brand between the premium and mid-range segments, with an above-the-line campaign expected to launch some time next month. Agip is a leading motor oil and petrol brand in Europe, with headquarters in Italy.
