The seventh Asian Businessman Readership Survey (ABRS) is underway,
with results to be released in mid-2001.
ABRS, published every two years, has been brought forward from autumn to
early summer next year.
Twelve international and regional publications have already committed to
the survey, a record number of sponsors up-front.
ABRS provides the Asian media industry with data on the size and scope
of the senior businessman market.
ABRS is conducted by Ipsos, and combines the international media
research expertise of Ipsos-RSL in the UK with the Asian understanding
of the Hong Kong based company, Ipsos-Far East.
