Headline: Visa mini card gets major boost with BBDO TV spot

RK Swamy BBDO has shot a new commercial to promote Visa's mini credit card. The small-size credit card, which was launched in partnership with ICICI bank earlier this year, has been promoted by Visa's banking partners as a more stylish product aimed at a fashionable, younger audience. The new film for Visa was shot in New Zealand and communicates the idea that the credit card has shrunk by showing other everyday objects shrinking as they're being used.