Headline: Underwear label appoints Lowe to update image

Wuhan-based thermal women's underwar brand I'd has handed its creative and media planning contract to Lowe China. The brand has tasked Lowe with updating its 'elderly' image to make it more appealing with the youth market. Lowe deputy managing director Tiger Fu said that although I'd was seen as a high quality brand, it needed to strengthen its image to attract the young consumer.