Headline: Sanyo hires TBWA\Beijing to launch CDMA model

Japanese electronic goods maker Sanyo has tapped TBWA\Beijing to handle creative for the launch of its CDMA handset model following a three-way shootout. TBWA Greater China chairman Andrew Lee said the assignment included above- and below-the-line work, including online, PR, and event integration. Annual billings have been pegged at US$2.5 million. The first campaign is expected in June.