Headline: Saatchis scoops China Mobile's subsidiaries' job
China Mobile has handed the creative account for two subsidiary companies - Foshan Mobile and Guangxi Mobile - to Saatchi & Saatchi. Neither company has worked with a 4As advertising agency before. Saatchis beat Ogilvy & Mather and Euro RSCG and a handful of local shops for the Foshan brief. The Guangxi account is expected to comprise four brands, including the GoTone and M-Zone products.
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