Headline: Rediff Colombo nabs Renault, TCL and Life Insurance

Rediff Colombo, set up in April 2002, has won four accounts, including Renault, Life Insurance Corporation and TCL. On winning auto brand Renault in a multi-agency pitch, D. Rajappa, chief executive officer, Rediffusion DYR, said: "We have the experience of working on Maruti-Suzuki for a period of seven years while the account was with Rediffusion in Delhi. That understanding of the working of an auto account helped us pitch and bag the business."