Headline: Local shop scoops China auto firm's ad business

China auto brand Yutong has awarded local agency W&K Communications its media and creative briefs after a five-way pitch, which included Ogilvy & Mather, Euro RSCG, Lowe and Asatsu-DK. Annual billings are expected to come in at RMB 70 million (US$9 million). W&K general manager Wang Yi said an upcoming nationwide campaign would be rolled out around June.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now