Headline: Lim joins Draft M'sia to handle DiGi, Honda CRM

Alex Lim has joined Draft Malaysia as business group head to manage key accounts, including DiGi Telecommunications and Honda. Previously account director (database and interactive) at Dentsu, Young & Rubicam - Wunderman, Lim was involved in the Astro, Ford, Citibank and Maxis accounts, specifically on CRM and direct marketing.

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