Headline: LG signs on Yuvraj to front premium product range

LG India has signed on cricketer Yuvraj Singh to endorse its premium line-up of consumer durables. LG used a line-up of cricketing stars to endorse its brand - including the captains of all the teams playing in the cricket World Cup last year. Yuvraj is the first of the younger generation of Indian cricketers the brand has signed, and his endorsementkicks off with LG's GSM handsets.