Headline: LC Care in surprise shift from Everest to Contract

In a surprise move, LG Care has shifted its creative brief to Contract Advertising just months after awarding it to Rediffusion DYR subsidiary Everest (Media, February 13). Contract was part of the multi-agency pitch held at that time. The account will involve communication for seven categories of consumer products including detergent, which are to be promoted under the LG Care brand umbrella. Contract will handle the account out of Chennai, where a 16-member team is being put in place.