Headline: Hakuhodo handed brief to reposition Pocari Sweat
Hakuhodo has been appointed to reposition Pocari Sweat as a health, rather than sports, drink in Hong Kong. The agency secured the one-year retainer following a pitch against Asatsu-DK and Dentsu. The agency has also been re-appointed to the Cup Noodle account, after outgunning the same agencies.
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