Headline: Gosh, Starcom launch multimedia StorEdge blitz

Sun Microsystems has launched a 'StorEdge' campaign to raise awareness of its solutions. Developed by Gosh Advertising and Starcom Media, the campaign saw a three-dimensional stick-on - jeans pocket - placed on the cover of The Straits Times to illustrate the message: 'Simplify and pocket your savings'. The campaign included direct mail, print ads and posters at distributor's outlets.