Headline: Cricket stars roped in to sharpen TVS brand image

Pakistani fast bowler Shoaib Akhtar will star alongside Indian batsman Sachin Tendulkar and Australian bowler Brett Lee in a new campaign for TVS Motors' newest motorcycle, the Victor GLX 125. The new ads are aimed at giving TVS a younger image, as it is often perceived as stuffy and old-fashioned. Saatchi & Saatchi handles the account.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now