Headline: Coffee chain launches Bangalore loyalty scheme

Coffee chain Barista has launched a loyalty programme, 'Brewards', in Bangalore. The smart-card based scheme, which will be rolled out in other markets, is expected to secure up to 15,000 new customers. The card gives discounts based on repeat purchases from Barista. The company is also planning to expand its presence by an additional 35 to 40 outlets. In the coming six months, Barista will launch the programme in its existing outlets in Kolkata, Delhi, Mumbai, Pune, Ahmedabad and Chennai.