Headline: China skincare brand Tjoy hires IGOO for branding

China skincare and cosmetic brand Tjoy has appointed independent agency IGOO to handle the creative assignment for its whitening and moisturising products and the launch of a male skin care product. Media planning and buying is to be handled in-house. IGOO managing director/head of creative Ben Lui said the agency would handle television campaigns, print and below-the-line advertising duties.

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