Headline: China Open parcels out marketing responsibilities
Two Chinese and one Hong Kong company have been confirmed as the official marketing partners for the China Open tennis tournament. Pan Asia Intercommunication Advertising will handle marketing for the mobile phones, telecommunications, computers, internet, imaging and travel categories, while Beijing YJ Films and TV Advertising has been tasked with corporate sponsorship for the banking and finance sectors. Hong Kong-based Marketing Favour will oversee the vehicle, sport apparel and water categories.