Headline: Cee Pee lands Hiranandani hospital PR account

Consolidating its four-year relationship with the Hiranandani Group conglomerate, Cee Pee Communications has bagged the PR account of the group's new multi-speciality hospital. "The account was won on the basis of the agency's success in handling PR spanning many of the group's activities for the last four years," said Swati Prakash, MD of Cee Pee. "The challenge is to strengthen relationships with the community public and reach a wider audience at the same time so as to establish the initiatives of the group as a benchmark to be followed."