Headline: BBC hands India branding job to Euro firm Lemon

BBC World in India has handed its creative brief to Lemon Communications, part of the Euro RSCG network, following a four-agency pitch. The account was previously handled by Network Advertising, and the media planning and buying duties remain with MEC. Lemon "demonstrated an excellent understanding of the challenges faced by BBC World in this market", said BBC India's head of marketing Seema Kotecha.