Headline: AXN Asia launches broadcast feed for Thailand
SPE Networks - Asia's action-adventure channel AXN - will launch a dedicated service for Thailand next month. The launch of the service is intended to enable the network to better match the channel's timebelts wiith viewers' TV viewing patterns in Thailand by creating customised schedules. Ricky Ow, SPE Networks' Asia vice-president of advertising sales and programming, said: "Rating studies, extensive viewer tracking surveys and regular feedback from viewers and our cable partners highlighted the need for structural shifts."
