Headline: AIA rolls out 'Protecting your future' campaign

American International Assurance has launched a regional advertising campaign in a bid to remind customers of the costs and implications of inadequate insurance protection. The 'AIA Protecting your future' campaign, which includes two TVCs, as well as print and outdoor ads, will air in Singapore, Thailand and Malaysia, as well as Hong Kong. The campaign was developed by M&C Saatchi Hong Kong and supported by Fleishman-Hillard Hong Kong with regional PR initiatives. Media planning and buying was managed by FCB.