HBO taps 10AM

HBO has appointed 10AM Communications for its regional creative account, following a five-way shootout against Fallon, Bates, Rocket-X and Saatchi & Saatchi. <BR><BR> Media duties will remain with MindShare regionally and Initiative in Taiwan. "Besides proven skills in TV advertising, we loved 10AM because they are equally strong in English and Mandarin," said Caroline Wong, senior director of marketing communications, HBO Asia. <BR><BR> "This was the tipping point for us because North Asia is very important to us now."