Haystac expands into Singapore and NZ

Haystac managing director, Richard Hayward, said the expansion into new markets was a logical step for the company.

The Singapore office will open August 3, with a small team to be headed by general manager Sueanne Mockbar to service existing Australasian clients.

Mockbar has 15 years experience across in-house and consultancy marketing and communications.

In New Zealand, the PR firm will feature a more “senior team of PR and communications experts”. The agency has opened with Fleur Postill appointed as general manager.

In Australia, Haystac has grown from a team of six in 2001, to over 65 people in specialised business units, encompassing consumer brands, social marketing, corporate social responsibility, corporate affairs, new media, healthcare, sponsorship and major events.

The PR agency is a part of the diversified division of Mitchell’s Communication Group, Australia’s largest media services company.