Haymarket prepares for Digital Media launch

Haymarket Media Asia has announced plans to launch Digital Media, a sister title to Media with a focus on content and digital media platforms, in the spring of next year. <BR><BR> A pilot issue of 15,000 copies will launch in November. "Agencies are predicting that advertising spend on digital media platforms will rise sharply next year, which makes it an opportune moment to launch Digital Media," said Haymarket Media Asia's editor-in-chief Sharon Desker Shaw, who is leading the project. <BR><BR> Each issue will provide news, comment, analysis, dedicated sections for mobile, interactive and content news, as well as best practice digital marketing case studies and sections showcasing global and regional digital creative work.