Haymarket licenses Autocar in China

SHANGHAI - Haymarket Media Group has signed a licensing agreement with SEEC Media Group for the publication of Autocar in China.

by | 07/25/2007

Autocar China will be published by SEEC as a sister title to its existing Beijing-based motoring title China Auto Pictorial, managed by the same publishing and sales team, but with its own editorial team based in Shanghai. The magazine will also include an F1Racing section.

SEEC will take over the publication from September 2007 with a relaunch planned for the October 2007 issue.

First launched in China in January 2002, Autocar China gives car buyers and enthusiasts motoring news and features, including new car scoops, test-drives, road tests and a buying guide. Autocar is now in licensed in 14 other countries, with syndicated content provided to an additional 21 partners worldwide.