Haymarket launches Revolution for Asia

A new magazine focusing on business and marketing in the digital economy has rolled out in Asia-Pacific. Called Revolution Asia, the monthly publication is modelled on the hugely successful UK and US editions of Revolution, which were launched in June 1997 and March 2000 respectively. "We're a marketing read. It's not about management and it's not about technology. Revolution looks at practical marketing and business issues in the digital age. The trends and latest developments. There are case studies such as what P&G got right and what Nike got wrong," said Revolution Asia publisher Andy Bridge. "People can also read about how small and medium sized enterprises go about their business and, in comparison, how large multinationals operate." He said the publication targeted communications and new media specialists because marketing played a crucial role in the B2B and B2C Internet world. "More and more companies are reinventing themselves as online businesses. That means the decision-making process in relation to computers and the Internet has moved away from the IT people to CEOs, COOs and marketing directors." This brand concept has worked successfully in the UK and the US. With a circulation of more than 16,000, the UK edition is the No.1 title for business and marketing in the digital economy; while the US edition now has a circulation of almost 80,000. Revolution rolled out in Asia with a circulation of 11,000 decision makers in client companies, agencies and new media firms across the region. Revolution Asia is published by SCMP/Haymarket, a joint venture established in 1998 between the South China Morning Post Group and Haymarket. The JV also publishes a portfolio of consumer magazines including Automobile, PC Home and Amoeba. Revolution is its first business-to-business launch.

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