Haymarket launches Revolution for Asia

<p>A new magazine focusing on business and marketing in the digital </p><p>economy has rolled out in Asia-Pacific. </p><p><BR><BR> </p><p>Called Revolution Asia, the monthly publication is modelled on the </p><p>hugely successful UK and US editions of Revolution, which were launched </p><p>in June 1997 and March 2000 respectively. </p><p><BR><BR> </p><p>"We're a marketing read. It's not about management and it's not about </p><p>technology. Revolution looks at practical marketing and business issues </p><p>in the digital age. The trends and latest developments. There are case </p><p>studies such as what P&G got right and what Nike got wrong," said </p><p>Revolution Asia publisher Andy Bridge. </p><p><BR><BR> </p><p>"People can also read about how small and medium sized enterprises go </p><p>about their business and, in comparison, how large multinationals </p><p>operate." </p><p><BR><BR> </p><p>He said the publication targeted communications and new media </p><p>specialists because marketing played a crucial role in the B2B and B2C </p><p>Internet world. </p><p><BR><BR> </p><p>"More and more companies are reinventing themselves as online </p><p>businesses. </p><p><BR><BR> </p><p>That means the decision-making process in relation to computers and the </p><p>Internet has moved away from the IT people to CEOs, COOs and marketing </p><p>directors." </p><p><BR><BR> </p><p>This brand concept has worked successfully in the UK and the US. With a </p><p>circulation of more than 16,000, the UK edition is the No.1 title for </p><p>business and marketing in the digital economy; while the US edition now </p><p>has a circulation of almost 80,000. </p><p><BR><BR> </p><p>Revolution rolled out in Asia with a circulation of 11,000 decision </p><p>makers in client companies, agencies and new media firms across the </p><p>region. </p><p><BR><BR> </p><p>Revolution Asia is published by SCMP/Haymarket, a joint venture </p><p>established in 1998 between the South China Morning Post Group and </p><p>Haymarket. The JV also publishes a portfolio of consumer magazines </p><p>including Automobile, PC Home and Amoeba. </p><p><BR><BR> </p><p>Revolution is its first business-to-business launch. </p><p><BR><BR> </p>