It comes at a time of rapidly growing advertising expenditure, with the promise of double-digit growth rates for the foreseeable future, as well as a booming media scene with rapid take-up of new-media channels such as mobile and online marketing.
The magazine is published by Haymarket Media Group, which also publishes Autocar India, Autocar Professional, What Car? and What Hi-Fi? through its joint venture with Hormazd Sorabjee. Haymarket publishes Campaign in the UK and Media magazine in Asia, sister titles to Campaign India, as well as Brand Republic (asia.brandrepublic.com), a global portal for the marketing communications sector.
The magazine will have an initial controlled circulation of 7,000, rising to 10,000 in 2008, beyond which it will be available by paid subscription. Campaign India will be audited by the BPA. Campaign is edited by Anant Rangaswami from its head office in Mumbai, with editorial staff also based in Delhi and Bangalore. Rangaswami is a former editor of Impact; before that he was a vice-president at TBWA.
Jim James, director of Haymarket Media India, said: "Just as Autocar India had a huge significance for us as our first consumer magazine here, Campaign India couldn't be a more important magazine with which to launch our business publishing activities in India."
