Kuhan Foo, previous head of operations at Total Sports Asia has been tapped to spearhead the new office as general manager. Foo previously worked on AirAsia's sponsorship of Manchester United.
At Havas Sports, Foo will develop strategic and creative solutions surrounding sports sponsorship programs. According to Foo, “These are exciting times for sports marketing in the region. Love it or hate it sports forms an immediate emotional bond with the average person on the street. Havas Sports will bring in a fresh approach to sports marketing to enable companies in the region to embrace sports as a key marketing tool."
Havas Sports first launched in Asia-Pacific last year, through offices in China and India.