“Local support is essential,” Rodés Vilá told Media. “If we partner with someone from Malaysia, we could become a Malaysian agency. But we need key people to open the doors.”
While Rodés Vilá declined to provide details, he noted that the network was already in talks with local businesses.
While Rodés Vilá declined to provide details, he noted that the network was already in talks with local businesses.
A key part of Havas’ strategy, he explained, would be localisation, adding that 70 per cent of the group’s revenue currently comes from local clients, and that competitors’ focus on global clients would enable Havas to carve out a niche by developing relationships with brands on a local basis. “It’s very important to know the local market in order to serve global clients,” he added.
Vishnu Mohan, Asia-Pacific chairrman said that planning would form the basis of the offering in Asia, with digital a principle area for development along with sports and entertainment marketing.
