Staff Reporters
Dec 19, 2019

Havas acquires experiential agency Shobiz in India

This is Havas Group's third acquisition in India this year.

L to R: Tejpal Singh Patpatia, chief operating officer, Shobiz; Vishnu Mohan, chairman & CEO, India & South East Asia Havas Group; Bobby Pawar, chairman & CCO, Havas Group India; Shital Tobaccowala partner Shobiz; Sameer Tobaccowala, CEO Shobiz; Rana Barua, group CEO, Havas Group India
L to R: Tejpal Singh Patpatia, chief operating officer, Shobiz; Vishnu Mohan, chairman & CEO, India & South East Asia Havas Group; Bobby Pawar, chairman & CCO, Havas Group India; Shital Tobaccowala partner Shobiz; Sameer Tobaccowala, CEO Shobiz; Rana Barua, group CEO, Havas Group India

Havas Group has acquired Indian experiential agency Shobiz, headquartered in Mumbai, representing its third agency takeover in India this year.

Shobiz chief executive Sameer Tobaccowala will continue to run the agency, reporting to Vishnu Mohan, the chairman and CEO of Havas Group India & South East Asia.

The agency, founded in 1982, has five offices across India and employs more than 300 staff. It provides integrated experiential communications services that includes conceptualising and commissioning, strategic planning, communication and content design, creative, graphic and architectural design, audience acquisition, production and logistics and final reporting. The agency claims to have 142 repeat clients.

Mohan said Shobiz will bring in a new kind of creative skill to Havas' multi-disciplinary 'Village' model.

Havas acquired UX design agency Think Design, which has about 125 employees, in May, followed by the takeover of digital independent agency Langoor, with about 170 staff, in September. 

In a press release, Havas Group chairman and CEO Yannick Bolloré said India has increasingly become a priority for Havas, especially in the past year. "After strengthening our local digital and service design capabilities with the acquisitions of Think Design and Langoor, we can now significantly boost our activation and experiential offer on the rapidly growing events market in India."

Tobaccowala explained: "Havas Group’s integrated approach to brand building coupled with their entrepreneurial spirit resonated with us. We are confident that this collaboration will unlock unprecedented growth opportunities for us."

 

Related Articles

Just Published

2 days ago

Campaign Crash Course: How Facebook's ad auction works

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

2 days ago

Comedians go Christmas shopping in humourless ...

A comedy cast in a Christmas campaign is a great idea on paper, but the execution for this one was as dry as overcooked turkey.

2 days ago

Tinder fills India ad with hopeful meet-cute moments

A new campaign from BBH India focuses on the heady mixture of trepidation and hope involved in a series of first meetings, and it's inspired by real users of the app.

2 days ago

Famous Innovations, Dentsu agencies lead field in ...

Famous Innovations bags the most gold wins, while Dentsu Webchutney wins the highest number of awards.