Hat-trick for TBWA at Philippines show

TBWA\Santiago Mangada Puno has been named Philippines Agency of the Year for the third year in a row by the country's 4As. The agency also won Best in Creative, another award it has held since 2003.

Other winners included MindShare, which swept the three media categories, and McCann Erickson, which won for Best in Industry Leadership and Best in Management of Business. JimenezBasic won the Best in Market Performance category.

TBWA\SMP's Best in Creative category win came for work on behalf of KFC, Boysen, Advil, Samsung and Pedigree ?versus 12 other contenders, including BBDO Guerrero Ortega, McCann Erickson, Ogilvy & Mather and Y&R.

The wins come in a year when TBWA expanded its Philippines footprint, by launching Thai agency Creative Juice in the country.

Related Articles