"Harvey Nichols is globally known as a fashionable department store with cutting edge merchandise, though Hong Kong consumers are not aware of its heritage," said Aaron Lau, CEO of Brave Asia which crafted the new campaign.
Socialite Mira Yeh, swimwear designer Wendy Hotung, and Alex Lui arethe three celebrities featured in the stylish print ads, shot by photographer Wing Shya, and running in Hong Kong newspapers.
Harvey Nichols head of marketing Phyllis Lui added: "We are targeting the twenty to thirtysomethings who have their own fashion flair."
